Ultimately, I’ve learned that it is much easier to ask: “Why don’t they simply implement a composting program?” or to say “everyone should compost and recycle,” than it is to actually make it happen. A great idea isn’t a great idea until it is feasible, scalable, and actionable. It requires context, an opportunity, and unfortunately, most importantly, capital. It is hard to get an idea off the ground, and with so many people trying to find solutions to our global social issues, it has become a competitive field. I find this ironic.
I also learnt that support and stakeholder engagement are critical factors in the success of a program or initiative. We assume, as students who are taking a course on social innovation, that everyone will want to be on board for positive change. Unfortuantely, this is not true. MANY MANY people do not understand the issues our world is facing, in my case, particularly, those issues that are environmental. I don’t understand why there is such an information gap, but there is, and it’s large. Support is very hard to achieve, but it’s because people’s values and beliefs are even harder to change. Watching Annie Leonard’s video, “The Story of Stuff,” taught me to look at the supply chain in an entirely different way. I think twice before I buy something, and three times before I throw something away. I am so aware now of the mass consumption in the the world, that I have an acquired a sixth sense. I hope to use my business skills, and my passion for sustainability, to fast forward the adoption of environmental awareness and change.
I have learned that everyone has something valuable to offer. You may think you know something, until you get someone else’s opinion on it. There are often a lot of underlying reasons and factors behind our social issues, and each time I talked to an individual or professional in the field, I gained a new perspective and insight. I appreciate everything I have taken out of this course; if you truly want to learn something, or to make a difference, the world is begging you to do just that.







